Pre-roll Video Advertising is also still among the land of the living, despite the desire by some in the industry to find a suitable, less invasive replacement to monetize video. As the industry continues to innovate, finding new and better ways to generate advertising revenue around the fast-growing inventory of online video content, pre-roll is still king despite its negative reputation. The bottom line is that it generates the majority of the ad revenue in this space and is relatively easy to sell because marketers can repurpose existing content they created for television. More