Monetization and profitability were the dominant themes at the fifth annual Digital Media Conference held Thursday at the Ritz-Carlton in Tysons Corner, sponsored by Digital Media Wire. Almost 500 attended the event, which is produced by Digital Media Wire, which runs a total of 8 conferences each year, including the Future of Television and Digital [...]

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Brand safety is just one key to survival for online publishers and advertisers operating in short-form digital video. Here Ovum maps out another five tips for advertising in this exciting new media. “An advertiser won’t just find themselves next to a video of someone shooting a firecracker out of his bum,” says BT Podshow President [...]

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Smart business leaders are always on the hunt for new ways to monetize assets. Now, there’s an easy way to capture revenue from company-produced video — that can be your advertising spots, your training sessions, heck even your elevator pitch. The new, easy way to monetize that video looks oddly like a time-tested model: online [...]

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From videoproductiontips.com
People are using internet video to sell lots of stuff these days. Long established sites like eBay feature more video everyday. New sites specifically for video are popping up all the time.

The reason? Video sells better than anything else. A potential customer is much more likely to feel comfortable about a purchase if they [...]

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The Internet will overtake television as the biggest advertising medium in Britain this year, with more than 19% percent of total ad spend, according to a new report. The forecast, from research firm Enders Analysis, cites paid search on sites such as Google as the main engine for growth in the Internet sector. More

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By Steve Outing, reinventingclassifieds.com

If newspaper designer and consultant Alan Jacobson is right, there is still a big opportunity open for newspapers to get in on something new online — and make some money from it — before others beat them to the punch, as has happened so many times before to newspapers on the Internet: [...]

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Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo [...]

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Pre-roll Video Advertising is also still among the land of the living, despite the desire by some in the industry to find a suitable, less invasive replacement to monetize video. As the industry continues to innovate, finding new and better ways to generate advertising revenue around the fast-growing inventory of online video content, pre-roll is [...]

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Video advertising will be the principal disruptor of Internet advertising, as its revenue grows sevenfold from $0.5 billion in 2007 to $3.8 billion in 2012 at a compound annual growth rate of 49.4%. Brand advertisers will shift significant amounts of money into video commercials, primarily from broadcast television and to a lesser extent from cable [...]

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