Despite an overall slowdown in automotive sales in the U.S., consumers are increasingly using online video to shop for new vehicles, according to a new study from Google. According to the study, searches for specific vehicle brand names coupled with the term “video” have risen 237 percent over the past year. In March 2008, 240,000 such searches occurred on major search engines. More

Google recently revealed a new feature that enables you to play YouTube videos, Picasa albums, and multimedia content from your computer to any device with Universal Plug-and-Play. The online advertiser has wanted to become a big player in video advertising for a long time. With this new technology, they can bring YouTube, the largest online video site, straight to the customer’s television set. That’s especially attractive to marketers who may want their Google Ads extended to these devices. More

YouTube in May garnered more than 75% of U.S. traffic to Web video sites, posting a 26% jump over the same period in 2007 and far outpacing the number of visitors to the second-place site, MySpaceTV, which came in at 9%, according to Hitwise. Rounding out the top five were Google Video (3.73%), Yahoo! Video (1.92%) and Veoh (1.13%). More

Monetization and profitability were the dominant themes at the fifth annual Digital Media Conference held Thursday at the Ritz-Carlton in Tysons Corner, sponsored by Digital Media Wire. Almost 500 attended the event, which is produced by Digital Media Wire, which runs a total of 8 conferences each year, including the Future of Television and Digital Music Forum events. Here’s are some of the highlights from this year’s gathering. More

Brand safety is just one key to survival for online publishers and advertisers operating in short-form digital video. Here Ovum maps out another five tips for advertising in this exciting new media. “An advertiser won’t just find themselves next to a video of someone shooting a firecracker out of his bum,” says BT Podshow President Adam Curry, to illustrate the need for brand safety. More

Smart business leaders are always on the hunt for new ways to monetize assets. Now, there’s an easy way to capture revenue from company-produced video — that can be your advertising spots, your training sessions, heck even your elevator pitch. The new, easy way to monetize that video looks oddly like a time-tested model: online advertising. More

From videoproductiontips.com
People are using internet video to sell lots of stuff these days. Long established sites like eBay feature more video everyday. New sites specifically for video are popping up all the time.

The reason? Video sells better than anything else. A potential customer is much more likely to feel comfortable about a purchase if they have seen the product in full detail on video.
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The Internet will overtake television as the biggest advertising medium in Britain this year, with more than 19% percent of total ad spend, according to a new report. The forecast, from research firm Enders Analysis, cites paid search on sites such as Google as the main engine for growth in the Internet sector. More

By Steve Outing, reinventingclassifieds.com

If newspaper designer and consultant Alan Jacobson is right, there is still a big opportunity open for newspapers to get in on something new online — and make some money from it — before others beat them to the punch, as has happened so many times before to newspapers on the Internet: Video classifieds. More