Despite an overall slowdown in automotive sales in the U.S., consumers are increasingly using online video to shop for new vehicles, according to a new study from Google.
According to the study, searches for specific vehicle brand names coupled with the term “video” have risen 237 percent over the past year. In March 2008, 240,000 such searches occurred on major search engines.
Google recently revealed a new feature that enables you to play YouTube videos, Picasa albums, and multimedia content from your computer to any device with Universal Plug-and-Play. The online advertiser has wanted to become a big player in video advertising for a long time. With this new technology, they can bring YouTube, the largest online video site, straight to the customer’s television set. That’s especially attractive to marketers who may want their Google Ads extended to these devices.
YouTube accounts for 75% of U.S. web video traffic June 27th, 2008 · 1 Comment YouTube in May garnered more than 75% of U.S. traffic to Web video sites, posting a 26% jump over the same period in 2007 and far outpacing the number of visitors to the second-place site, MySpaceTV, which came in at 9%, according to Hitwise. Rounding out the top five were Google Video (3.73%), Yahoo! Video (1.92%) and Veoh (1.13%).
Monetization and profitability were the dominant themes at the fifth annual Digital Media Conference held Thursday at the Ritz-Carlton in Tysons Corner, sponsored by Digital Media Wire. Almost 500 attended the event, which is produced by Digital Media Wire, which runs a total of 8 conferences each year, including the Future of Television and Digital Music Forum events. Here’s are some of the highlights from this year’s gathering.
Marketing has become a massive industry in the video sector, many companies are now using video to show off their products or to show what they are producing. A very large birmingham marketing agency has currently starting using this technique but we are unable to name them due to many reasons.